Before we decide on a storyline/narrative we need to research what our audience would want to see. Yes, we all have our own ideas but we need to make sure we reach a wide target audience and give them something enjoyable. To research what the general public wanted from a horror teaser trailer we created a ten question questionnaire. The results are shown below:
Q1 - What age are you?
Q2 - Are you male or female?
Q3 - How often do you watch horror films?
Q4 - Which of the following films/TV shows have you seen? (select as many as appropriate)
Q5 - Which of the following (mythical) creatures would you most like to see in a horror film?
Q6 - Would you like to see a horror film set in the past, present or future?
Q7 - Would you like to be able to relate to the characters within the film?
Q8 - Would you prefer to see obvious and gory or subtle and suggestive horror?
Q9 - What comes to mind when you think of a werewolf?
Answers in ascending order of most popular -
Claws, Teeth, Night time, Howling, Scary, Blood, Full Moon, Fur, Beast, Twilight, Dogs, Blood, Scary, Death
Q10 - Do you know what a Lycan is?
Most popular answers:
No, more advanced werewolf, a type of werewolf, a type of werewolf, a werewolf with control
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