Website Criteria

We were lucky enough to be able to talk to an expert in the website design industry. He informed us that websites are internatlly assessed on the following criteria. Although our wesbite will not be marked on this level, it will provide us with a professional guideline to follow.



- Functionality
Cultural awareness, interaction times, no delay in loading information, legality and making sure everything is copy write free, language translators.


- Design
Graphic design, layout, colour schemes, typography, design user friendliness, aesthetics, outstanding graphic techniques, the use of both quick and slow time reactions – things might be worth waiting for, professionalism, good quality finish, lack of clutter, key information is accessible instantly, attention to detail both graphically and in language.


- Content
Purpose, make your intentions for the audience and users clear and unavoidable, relevance, verbal expression, correct use of language, elegant solutions, eye catching, clever clarity with the ability to draw the user into your website and its content, layout, appropriate amounts of interactive between the user and you, addressing your code issues, extra information, why would the audience use your website?


- Originality
Something different and distinctive, USP – unique selling point, try things that are seen as ‘unexpected’, successful use of noise, multisensory features, emotional expression, typography and graphics, (avoid silly noises when you clink of a link, make sure it is efficient,) predicative research, always think for the next step in web design.


- Overall effectiveness
Make sure it is efficient and successful to use, in an operational style and communicative way.