http://www.youtube.com/watch?v=R_0Ej5N-hFQ
Opening five seconds reveals a voiceover and a review from TOTAL Film. As well as being spoken, the text is also on screen for more of an affect.
More reviews throughout the trailer, layered on top of the clips
Compared to other movies- "'JAWS', 'ALIENS' AND 'PREDATOR' WITH A WEREWOLF TWIST".. each of these films have been a major success so it is hinting that this film will be as good, if not better than these three.
Quick action shots
Backing music doesn't enter until 25 seconds in (almost halfway) and the diegetic dialogue "COME ON" signals the start of the music.
"EXCITING, BRILLIANT, SCARY.... & FUNNY" << Music cuts to hear a funny moment from the film
Punny catchlines- "A horror film with bite" "A bitch of a werewolf movie"
Impacting ending
Shoes release date and website at the end
Clever shots- Dogs soldiers text emerges from the full moon as the audience hears howling.
Hardly any/Minimal narrative is given away!
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